Non-Matchday Sales Team of the Year Award

Who can enter?

Stadium Experience Members


This award aims to recognise the very best non-matchday sales team in stadium venues across the UK and Ireland.  Please ensure your entry is strictly no longer than 2 sides of A4 in total.  Supporting statistics, customer feedback, and pictures should be included (you may provide one additional page for this). Entries should focus on:

• Demonstrating consistent growth in non-matchday sales year on year/meeting and exceeding targets.
• Evidence of proactively cross selling other aspects of the stadium.
• Showcasing the use of new ideas to create unique and different events.
• Explaining marketing techniques used.
• Explaining how your venue space been used effectively.
• Demonstrating how value for money has been delivered for the client.
• Highlight the use of developing stakeholder relations i.e. sponsors, agents.
• Demonstrate how the team works together to overcome challenges.

Judging Process

This award will be independently judged by a panel of industry expert judges (See more information on the panel here). Each will provide a 1st, 2nd and 3rd place vote, translated to scores. The entry with the highest score wins.  All sections MUST be completed in order for your entry to qualify.


To complete the form successfully, you must download the form and complete it using Adobe Reader or Adobe Acrobat on your PC or Mac. The form cannot be completed and submitted through your web browser. You can download Adobe Reader for free below.


Closing Date



£95, plus 0.5% admin fee.

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