Why join Stadium Experience?

How To Join Stadium Experience

Stadium Experience is a not-for-profit marketing collaboration, set-up by the clubs themselves to promote stadium venues for conference and events.  If you work in a football, rugby or cricket club in the UK and have conference and events facilities to promote, then you are eligible to join Stadium Experience.  To find out more, please see the video below or email office@stadiumexperience.com.


Stadium Experience is owned by the member clubs.  The association is run by a voluntary Leadership Team with representatives from a variety of clubs, as well as a dedicated Marketing & PR Manager not connected to any specific club.  Collette Salmon from Liverpool Football Club is our Chair, and David Timms from Chelsea Football Club is our Vice Chair.

Our Member Venues

Stadium Experience currently has around 40 football, rugby and cricket club members across the UK – See our list of current Stadium Experience Members.  See what our members think about Stadium Experience – Testimonials.

Recent new members include Blackburn Rovers, Doncaster Rovers, Hampshire Cricket, Hibernian, Huddersfield Town & Giants, Ipswich Town, Northampton Saints, Principality Stadium and Wigan Athletic.

What does Membership Include?

Regular Members Meetings – All members are invited to share best practice and ideas, bring relevant topics to the table, as well as meeting potential suppliers.

Watch the video below, to see one of our meetings.

Public Catering Virtual Meetings – We have created the opportunity for the Public Catering & Kiosk Managers at each club to attend and share best practice and ideas in their own meeting space.  Nav Daine from Chelsea FC is our Public Catering Chair Person.

Swap Shop – Visit and connect with other clubs to share ideas and provide feedback to aid improvements.

Awards Recognition – Opportunity to enter exclusive member award categories at The Stadium Events and Hospitality Awards.  All members are eligible for 2 free tickets for that awards year, plus reduced rates to attend event held in May/June at one of our member venues.

Agent Networking – Key agents are invited to attend Members Meetings to present and network. In addition, Stadium Experience arranges regular meetings for clubs to visit agents and present details on Stadium Experience members.  Recent collaborators have included arrangeMY, Calders, Edge Venues, HelmsBriscoe, Jigsaw Events, KTS Events, Liz Hobbs Group, Meetings Industry Association, Off Limits, Space2, The Conference Group, Venue Directory, Venue Finder, BCD and more.

Exhibitions – The opportunity to stand-share and have a presence at exhibitions at a reduced price and subsidised by Stadium Experience.  Recent examples include CHS Leeds, CHS Birmingham, Independent Venue Roadshow, 20/20 Speed Networking Events, Event Organisers Summit, Event Agency Forum and more.

Stadium Experience Website – Each member has dedicated club pages to promote their conference and events facilities, and upload brochures.  A brand new website will be created in late 2022.

News & Jobs – Venues are also able to promote their latest news stories and job vacancies via the Stadium Experience website and social media.

Promotional Material – Regular promotional literature is produced and sent to key event bookers across the UK, such as our Stadium Venue Guide.  Also available is PDFs downloads on the Stadium Experience website and official email footers.

National Advertising & Media Coverage – Stadium Experience has regular national advertisements and media coverage in conference and events media.

Newsletters to Event Buyers – Regular E-Shots to 7000 event buyers, sharing member news and offers.

SEO & Blogs – Investment in SEO and blog features, encouraging website visits and increased enquiries.

Social Media Support – Stadium Experience is active on Twitter, Facebook, and LinkedIn. Have your news and offers shared even further.

Lead Stadium Experience – Have your say on the running of Stadium Experience by joining the voluntary Leadership Team.

Enquiries – Receive commission free re-active enquiries via Stadium Experience in addition to enquiries directly to your club.

Support Network – Ask questions to like-minded members. i.e. sharing brochures, sharing costs of supplies and charging rates.

Bad Debtor Warnings – Receive warnings of bad debtors, fraudulent activities experienced by fellow member clubs, unco-operative clients, etc.

Stadium Experience Member Discounts

Members of Stadium Experience are eligible for the following group discounts;

MIA Membership – £595+VAT (lowest published rate).  AIM accreditation discounts also available.

Choose Your Event – £550+VAT to join all four websites (reduced from £650+VAT).

Findmeaconference – £600+VAT to subscribe to a 12 month listing (reduced from £895+VAT).

Venuefinder.com – 25% member discount on subscription.

Venue Directory – 10% member discount on subscription (includes upgrades and renewals).

Venue Scanner – 15% member discount on subscription.

Christmas Parties Unlimited and Venues Unlimited – £349+VAT per venue (reduced from £599+VAT). Optional upgrade for an eshot at £100+VAT per venue (reduced from £300+VAT).

Search4Venues – 279+VAT instead of £349+VAT for 12 months subscription to the enhanced package.

Hitched.co.uk  Group discounts available.

Fizzbox – Reduced commission rates available on confirmed Christmas bookings.

I’m Cre8tive Design – 30% discount off the standard rate for graphic design.

ATTAIN – 10% discount for digital web design or marketing agency work.

Hi-Impact Media (3D Tours, video tours and photography specialists) – 10% discount for all Stadium Experience Members.

The Branded Items Group – 10% discount on standard pricing for all Stadium Experience Members.

Target Response – An additional 15% discount for Stadium Experience Members (on the already discounted prices shown on their website).

The Delegate Wranglers – Added value to campaign packages for Stadium Experience Members.  12 months Superstars Premium Membership for 10 at £350+VAT

Impress Promotions – 15% discount on all orders for Stadium Experience Members.

Paje Consultancy – 10% discount on Conference Sales Office Training for Stadium Experience Members.

The Funky Deer Sports Club Merchandise – 10% off your first order for Stadium Experience Members.

HGEM – 2 months of mystery audits for free for venues signing up to a 12-month contract.

Javelinas – Bespoke catalogue of promotional/clothing product ideas tailored to your brand – With 15% off of all items shown.

Viewpro360 – 15% Discount for 3D interactive virtual tours, digital twins & photography. Plus 10X FREE Data tags linking to any URL, booking platform, or media. Free one hour consultation.

If you have an incentive or discount rate you would like to promote to stadium venues, please contact office@stadiumexperience.com.

The main reason most clubs join Stadium Experience is to attend the networking meetings, which are currently being held virtually on Zoom.  At these meetings, the clubs share best practice on the initiatives they find are improving their sales and also those which may not work so well.  Why not try one of our meetings for free (and with no obligation) to find out more about Stadium Experience and our member venues.  Please contact Debbie Rigney at office@stadiumexperience.com for future meeting dates and to reserve your place.


You can read testimonials from some of Stadium Experience’s Members on the right hand side of this page, or download testimonials for Stadium Experience membership.

Membership Costs

Stadium Experience is a not-for-profit association and therefore fees are set to cover the costs of operating.  The annual fees to join Stadium Experience for 2023 are*:

£695 for Premier League Clubs and National Stadia

£545 for Championship Clubs

£495 for all other Leagues, Scotland & Ireland, Rugby & Cricket Stadia

*Plus 0.5% administration fee on all transactions, regardless of payment method.

Contact Us

To find out more about membership or to join Stadium Experience, please contact Debbie Rigney, Marketing & PR Manager at office@stadiumexperience.com.

If you are already a member of Stadium Experience, please use our Members Area for useful information.


  • Before Stadium Experience it was quite lonely as a venue sales manager, it’s a great platform to share/gain ideas and knowledge giving you the benefit from other like-minded individuals who understand the hurdles faced to achieve budget in a hard environment.

    Collette Salmon Non-Matchday Sales Manager - Liverpool FC
  • We have been a member of Stadium Experience since it began. Regular networking meetings provide valuable industry knowledge, whilst at the same time the ability to generate new relationships and cement existing relationships with other partner clubs. The benefit of combining with all members to share best practice and row the industry as a whole has been invaluable. Now, with around 60 members and the recent expansion to include members from Rugby stadia, the association is showing continued growth with very exciting times ahead.

    David Timms Senior Business Development Manager - Chelsea FC
  • Stadium Experience has provided us at Allianz Park Stadium with invaluable benefits. The bi monthly members meetings give the team the opportunity to meet with likeminded individuals, network and gain insight to the stadium industry as a whole. Enabling the teams to share best practice in our industry is unique and that’s exactly what Stadium Experience allows us to do! The support within the community is second to none, and it has also given us valuable exposure to event agencies looking to book events in our area. Each year we all look forward to the prestigious awards ceremony; Not only is it great fun! But it’s so great to see the hard work and dedication of the teams being recognised and celebrated!

    Aimee Richardson Business Development Manager - Saracens Rugby Club
  • I joined Stadium Experience four years ago when I started working for Fabulous Fan Fayre, representing two unique stadiums. Having previously worked for a large hotel chain, and being completely new to stadia, Stadium Experience immediately provided me with a wide network of supportive, like-minded business professionals to share ideas and best practice. Stadium Experience offers such a diverse wealth of knowledge, accessible at your fingertips, and the Members Meetings are extremely resourceful. The Marketing Manager (Debbie) has been absolutely brilliant to work with; she has been quick to respond to any queries that I’ve had, and is extremely proactive in sourcing new opportunities to showcase and raise awareness of the collection of stadiums, especially within the conference and event agency sector.

    Rebecca Pickard Director of Sales at F3 - Manchester City FC & Watford FC
  • Stadium Experience has not only created a brilliant networking opportunity for myself to connect with likeminded individuals across the football and rugby industry but also allowed me to visit many agents, exhibitions and events to showcase Stadium Experience as a whole and the venues I have represented. Working previously in a rugby stadium and now a football stadium the benefits of Stadium Experience membership has been invaluable. The bi monthly meetings are a great way to share best practise, ideas and to know that there is a group of others facing the same challenges and successes as you in the world of stadia.

    Jennifer Barry Conference and Events Sales Manager - Stoke City FC
  • We are a member of Stadium Experience and have found the relationship very rewarding and the investment worth every penny. They have given us some great contacts in the industry, some great enquires and also the benefits of sharing best practises between sporting venues in the Country. The marketing support is second to none and very informative with great support and guidance when needed too. The meetings you attend is a great opportunity to network with other Clubs and gives you opportunities to build relationships with instead of being competitors. Keep up the great work Stadium Experience Team !!

    Debi Gross Sales Manager - St. George's Park
  • Stadium Experience has been a huge part of the strategy put in place by Gloucester Rugby to increase exposure for non-matchday events. By miles the friendliest and most honest group I am part of, ROI was achieved very early on in our membership.

    Angela Sanders Head of Venue Sales - Gloucester Rugby Club
  • I have been involved with Stadium experience for a number of years now, membership of this organisation gives us the chance to network and share best practice with other similar venues. The meetings are immensely valuable and the membership fee is the best value money any stadium can spend.

    Chris Gibson Director of Catering & Hospitality - Burnley FC
  • Being a member of Stadium Experience has provided The Totally Wicked Stadium with a fantastic platform to promote ourselves as an independent venue alongside some of the most prestigious stadium's in UK & Northern Island. It offers members a fantastic opportunity to share ideas and share best practice and also keep up to date with industry trends.

    Sonia Caldwell Conference & Events Sales Manager - St. Helens RFC
  • Being a member of Stadium Experience has been hugely beneficial to Ashton Gate Stadium and has provided a real platform for us to promote ourselves as an independent venue following our £45m investment. It's a great way to share best practice with other stadia and work with a lovely bunch of people.

    Justine Kebby Head of Hospitality Sales - Bristol City FC
  • Having been Stadium Experience members since the beginning (and the first!) of the rugby membership, we couldn't be prouder to be associated with such a friendly and professional collaboration of people.

    Debbie and her team have always helped us with last minute requests, supported to aid awareness of Sixways Stadium within the C&E world; including us in relevant articles within the well written magazine.

    No amount of thanks can be described with the magnitude of information, support in marketing and sharing in best practices, from both the leadership team and other stadium members.

    Stadium Experience are indeed 'Conference & Event Champions'.

    Guayarmina Molyneux Business Development Executive - Worcester Warriors Rugby Club
  • Norwich City Football Club have been a member of Stadium Experience for many years now, and find it extremely beneficial. It is a fabulous opportunity to network with like minded individuals, and to share best practice and advice.

    It is an extremely supportive group to be part of, and also a great way to gain new leads and enquiries for the venue.

    Helen Gooch Head of Conference, Meetings and Events - Norwich City Football Club
  • Being part of Stadium Experience has been beneficial for both the Meetings and Events and Match Day Retail Catering business. The membership gives us a brilliant networking opportunity, enables us to share best practice with other similar venues and is a great platform for getting advice and new ideas.

    Chris Reed - Sodexo (Newcastle United FC)


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  • Head of Matchday Hospitality Sales at Burnley FC

    Burnley Football Club
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