Chef De Partie at Southampton Football Club (Training Ground)
Southampton Football Club
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Stadium Experience is a not-for-profit marketing collaboration, set-up by the clubs themselves to promote stadium venues for conference and events. If you work in a football, rugby or cricket club in the UK and have conference and events facilities to promote, then you are eligible to join Stadium Experience. To find out more, please see the video below or email office@stadiumexperience.com.
Stadium Experience is owned by the member clubs. The association is run by a voluntary Leadership Team with representatives from a variety of clubs, as well as a dedicated Marketing & PR Manager not connected to any specific club. Collette Salmon from Liverpool Football Club is our Chair, and David Timms from Chelsea Football Club is our Vice Chair.
Stadium Experience currently has around 40 football, rugby and cricket club members across the UK – See our list of current Stadium Experience Members. See what our members think about Stadium Experience – Testimonials.
Recent new members include Blackburn Rovers, Doncaster Rovers, Hampshire Cricket, Hibernian, Huddersfield Town & Giants, Ipswich Town, Northampton Saints, Principality Stadium and Wigan Athletic.
Regular Members Meetings – All members are invited to share best practice and ideas, bring relevant topics to the table, as well as meeting potential suppliers.
Watch the video below, to see one of our meetings.
Public Catering Virtual Meetings – We have created the opportunity for the Public Catering & Kiosk Managers at each club to attend and share best practice and ideas in their own meeting space. Nav Daine from Chelsea FC is our Public Catering Chair Person.
Swap Shop – Visit and connect with other clubs to share ideas and provide feedback to aid improvements.
Awards Recognition – Opportunity to enter exclusive member award categories at The Stadium Events and Hospitality Awards. All members are eligible for 2 free tickets for that awards year, plus reduced rates to attend event held in May/June at one of our member venues.
Agent Networking – Key agents are invited to attend Members Meetings to present and network. In addition, Stadium Experience arranges regular meetings for clubs to visit agents and present details on Stadium Experience members. Recent collaborators have included arrangeMY, Calders, Edge Venues, HelmsBriscoe, Jigsaw Events, KTS Events, Liz Hobbs Group, Meetings Industry Association, Off Limits, Space2, The Conference Group, Venue Directory, Venue Finder, BCD and more.
Exhibitions – The opportunity to stand-share and have a presence at exhibitions at a reduced price and subsidised by Stadium Experience. Recent examples include CHS Leeds, CHS Birmingham, Independent Venue Roadshow, 20/20 Speed Networking Events, Event Organisers Summit, Event Agency Forum and more.
Stadium Experience Website – Each member has dedicated club pages to promote their conference and events facilities, and upload brochures. A brand new website will be created in late 2022.
News & Jobs – Venues are also able to promote their latest news stories and job vacancies via the Stadium Experience website and social media.
Promotional Material – Regular promotional literature is produced and sent to key event bookers across the UK, such as our Stadium Venue Guide. Also available is PDFs downloads on the Stadium Experience website and official email footers.
National Advertising & Media Coverage – Stadium Experience has regular national advertisements and media coverage in conference and events media.
Newsletters to Event Buyers – Regular E-Shots to 7000 event buyers, sharing member news and offers.
SEO & Blogs – Investment in SEO and blog features, encouraging website visits and increased enquiries.
Social Media Support – Stadium Experience is active on Twitter, Facebook, and LinkedIn. Have your news and offers shared even further.
Lead Stadium Experience – Have your say on the running of Stadium Experience by joining the voluntary Leadership Team.
Enquiries – Receive commission free re-active enquiries via Stadium Experience in addition to enquiries directly to your club.
Support Network – Ask questions to like-minded members. i.e. sharing brochures, sharing costs of supplies and charging rates.
Bad Debtor Warnings – Receive warnings of bad debtors, fraudulent activities experienced by fellow member clubs, unco-operative clients, etc.
Members of Stadium Experience are eligible for the following group discounts;
MIA Membership – £595+VAT (lowest published rate). AIM accreditation discounts also available.
Choose Your Event – £550+VAT to join all four websites (reduced from £650+VAT).
Findmeaconference – £600+VAT to subscribe to a 12 month listing (reduced from £895+VAT).
Venuefinder.com – 25% member discount on subscription.
Venue Directory – 10% member discount on subscription (includes upgrades and renewals).
Venue Scanner – 15% member discount on subscription.
Christmas Parties Unlimited and Venues Unlimited – £349+VAT per venue (reduced from £599+VAT). Optional upgrade for an eshot at £100+VAT per venue (reduced from £300+VAT).
Search4Venues – 279+VAT instead of £349+VAT for 12 months subscription to the enhanced package.
Hitched.co.uk – Group discounts available.
Fizzbox – Reduced commission rates available on confirmed Christmas bookings.
I’m Cre8tive Design – 30% discount off the standard rate for graphic design.
ATTAIN – 10% discount for digital web design or marketing agency work.
Hi-Impact Media (3D Tours, video tours and photography specialists) – 10% discount for all Stadium Experience Members.
The Branded Items Group – 10% discount on standard pricing for all Stadium Experience Members.
Target Response – An additional 15% discount for Stadium Experience Members (on the already discounted prices shown on their website).
The Delegate Wranglers – Added value to campaign packages for Stadium Experience Members. 12 months Superstars Premium Membership for 10 at £350+VAT
Impress Promotions – 15% discount on all orders for Stadium Experience Members.
Paje Consultancy – 10% discount on Conference Sales Office Training for Stadium Experience Members.
The Funky Deer Sports Club Merchandise – 10% off your first order for Stadium Experience Members.
HGEM – 2 months of mystery audits for free for venues signing up to a 12-month contract.
Javelinas – Bespoke catalogue of promotional/clothing product ideas tailored to your brand – With 15% off of all items shown.
If you have an incentive or discount rate you would like to promote to stadium venues, please contact office@stadiumexperience.com.
The main reason most clubs join Stadium Experience is to attend the networking meetings, which are currently being held virtually on Zoom. At these meetings, the clubs share best practice on the initiatives they find are improving their sales and also those which may not work so well. Why not try one of our meetings for free (and with no obligation) to find out more about Stadium Experience and our member venues. Please contact Debbie Rigney at office@stadiumexperience.com for future meeting dates and to reserve your place.
You can read testimonials from some of Stadium Experience’s Members on the right hand side of this page, or download testimonials for Stadium Experience membership.
Stadium Experience is a not-for-profit association and therefore fees are set to cover the costs of operating. The annual fees to join Stadium Experience for 2022 are*:
£675 for Premier League Clubs and National Stadia
£525 for Championship Clubs
£475 for all other Leagues, Scotland & Ireland, Rugby & Cricket Stadia
*Plus 0.5% administration fee on all transactions, regardless of payment method.
Fees in 2023, will increase by £20 to cover increasing costs. This is the first price increase in 8 years.
To find out more about membership or to join Stadium Experience, please contact Debbie Rigney, Marketing & PR Manager at office@stadiumexperience.com.
If you are already a member of Stadium Experience, please use our Members Area for useful information.
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