Stadium Experience is a not-for-profit marketing collaboration with around 40 major football, rugby and cricket club members. Our aim is to promote their non-matchday activities, such as a venue for conferences and events. We are currently meeting virtually on Zoom, to discuss the latest industry updates and share best practice. We hope to resume in-person meetings in the Spring and Autumn.
As part of these meetings, we can provide time for companies to present their product or service for use in stadium venues. The benefit of this opportunity is meeting many clubs all at one time, saving time and money in travelling to each club individually. This is the ideal opportunity for companies to get that initial foot in the door, and enable further discussions.
We have two audiences available. The first includes conference, events sales and hospitality sales managers from each stadium venue.
The second group includes public catering and kiosk management from each stadium (covering fan catering on a matchday). This audience is particularly keen to hear more about food and drink products as well as catering and kiosk innovations.
All member venues (around 40) are invited to each meeting, and the list of members can be found here. Recent new members include; Blackburn Rovers, Burnley, Charlton Athletic, Doncaster Rovers, Gloucester Rugby, Hibernian, Leeds United, St. George’s Park, Stoke City, West Ham United and Wigan Athletic.
Your presentation slot will include up to 15 minutes for you showcase your product or service to your chosen audience, and time for any questions. You are welcome to do formal presentations, more relaxed demonstrations, or something else entirely! In the current climate, our meetings have moved to a virtual format using Zoom. The additional benefit of this format is increased attendance, no travel costs, and the opportunity to have your presentation recorded and sent to all of our 150+ contacts at around 40 stadium venues.
In addition to this, the list of meeting attendees and their email address will be sent to you after the meeting for you to follow up directly with clubs. Your contact details will also be shared with all clubs that are part of the Stadium Experience group.
Watch the video below, to see how you can promote your products and services to our stadium venues.
We meet regularly throughout the year. This is currently being held in a virtual format, with in-person meetings aiming to resume in Spring 2022. Future dates are currently:
Thursday 20th January 2022 – Public Catering & Kiosk Managers (on Zoom)
Thursday 27th January 2022 – Conference & Events Sales Managers (on Zoom)
Thursday 3rd March 2022 – Conference & Events Sales Managers (In-Person in Worcester)
Here are some testimonials from past presenters at our meetings.
Presenting at Stadium Experience meetings has led directly to a number of bookings for our digital media services at stadia all over the UK. Being afforded the opportunity to speak before relevant representatives from so many different venues greatly reduces the time and hassle of cold calling, and when presenting at subsequent meetings we have been able to call upon existing clients in the room to give their testimonials to the group, significantly adding to the trusted reputation we are developing in the industry. Investing in Stadium Experience presentations has been extremely worthwhile and we will certainly be continuing to present as well as exploring other ways to promote ourselves through the group. – Simon Sloan, Managing Director, Hi-Impact
Stadium Experience Members Meetings provide an ideal opportunity to present products & services to influential, knowledgeable, decision makers in an important commercial sector of the football industry. The Stadium Experience Management Team always provides a friendly and professionally courteous environment in which to communicate business and in which to network with their Membership from many different Stadia. We enjoy our relationship with Stadium Experience. It has proved commercially rewarding and we will continue to make provision in our marketing budget to attend Stadium Experience Members Meetings and to support the annual Stadium Events & Hospitality Awards. – Derek Collins, Director, Copaproduct
It was great to have so many key people under one roof, it gave me a chance to not only present but also had time to chat to people over lunch which helped to build some good relationships, they got to see our personal story which is hard to get over in an email or over the phone. – Mark Stuart, Sales Director, Life Water
Stadium Experience has given us the perfect platform to develop our business within stadia. Through Stadium Experience we have been able to meet the people we need to see in order to grow our business. We have won new business and we continue to speak to potential customers to gain further new contracts. We will continue to be involved with Stadium Experience in the future. – Shane McCarthy, Company Director, Taste Beverages
We continue to invest in our relationship with Stadium Experience, along with sponsoring the annual awards we recently attended a Stadium Experience Members meeting at Arsenal FC. That session allowed us to reach out to the members and engage with them regarding technology innovation in their sector. The feedback was priceless and helped to endorse our trusted advisor status in existing clients and new ones. This is an exciting sector to partner, and we found all the members to be engaging and innovative with their objectives. – Steve McArdle, Business Development Director, Verteda
To download these and other testimonials, please click here.
To find out more details, check availability and costs, please contact Debbie Rigney at firstname.lastname@example.org.
If this meeting presentation format is not suitable for your product or service, please do get in touch to discuss alternative options.
Our meeting opportunities are popular, and are often sold out several months in advance. Early booking is recommended to avoid disappointment. If you are looking to present at multiple meetings, we recommend spreading this across the year to maximise your exposure and avoid repetition. Booking two consecutive meetings is not permitted to ensure variety at our events.
Before Stadium Experience it was quite lonely as a venue sales manager, it’s a great platform to share/gain ideas and knowledge giving you the benefit from other like-minded individuals who understand the hurdles faced to achieve budget in a hard environment.Collette Salmon Non-Matchday Sales Manager - Liverpool FC
We have been a member of Stadium Experience since it began. Regular networking meetings provide valuable industry knowledge, whilst at the same time the ability to generate new relationships and cement existing relationships with other partner clubs. The benefit of combining with all members to share best practice and row the industry as a whole has been invaluable. Now, with around 60 members and the recent expansion to include members from Rugby stadia, the association is showing continued growth with very exciting times ahead.David Timms Senior Business Development Manager - Chelsea FC
Stadium Experience has provided us at Allianz Park Stadium with invaluable benefits. The bi monthly members meetings give the team the opportunity to meet with likeminded individuals, network and gain insight to the stadium industry as a whole. Enabling the teams to share best practice in our industry is unique and that’s exactly what Stadium Experience allows us to do! The support within the community is second to none, and it has also given us valuable exposure to event agencies looking to book events in our area. Each year we all look forward to the prestigious awards ceremony; Not only is it great fun! But it’s so great to see the hard work and dedication of the teams being recognised and celebrated!Aimee Richardson Business Development Manager - Saracens Rugby Club
I joined Stadium Experience four years ago when I started working for Fabulous Fan Fayre, representing two unique stadiums. Having previously worked for a large hotel chain, and being completely new to stadia, Stadium Experience immediately provided me with a wide network of supportive, like-minded business professionals to share ideas and best practice. Stadium Experience offers such a diverse wealth of knowledge, accessible at your fingertips, and the Members Meetings are extremely resourceful. The Marketing Manager (Debbie) has been absolutely brilliant to work with; she has been quick to respond to any queries that I’ve had, and is extremely proactive in sourcing new opportunities to showcase and raise awareness of the collection of stadiums, especially within the conference and event agency sector.Rebecca Pickard Director of Sales at F3 - Manchester City FC & Watford FC
Stadium Experience has not only created a brilliant networking opportunity for myself to connect with likeminded individuals across the football and rugby industry but also allowed me to visit many agents, exhibitions and events to showcase Stadium Experience as a whole and the venues I have represented. Working previously in a rugby stadium and now a football stadium the benefits of Stadium Experience membership has been invaluable. The bi monthly meetings are a great way to share best practise, ideas and to know that there is a group of others facing the same challenges and successes as you in the world of stadia.Jennifer Barry Conference and Events Sales Manager - Stoke City FC
We are a member of Stadium Experience and have found the relationship very rewarding and the investment worth every penny. They have given us some great contacts in the industry, some great enquires and also the benefits of sharing best practises between sporting venues in the Country. The marketing support is second to none and very informative with great support and guidance when needed too. The meetings you attend is a great opportunity to network with other Clubs and gives you opportunities to build relationships with instead of being competitors. Keep up the great work Stadium Experience Team !!Debi Gross Sales Manager - St. George's Park
Stadium Experience has been a huge part of the strategy put in place by Gloucester Rugby to increase exposure for non-matchday events. By miles the friendliest and most honest group I am part of, ROI was achieved very early on in our membership.Angela Sanders Head of Venue Sales - Gloucester Rugby Club
I have been involved with Stadium experience for a number of years now, membership of this organisation gives us the chance to network and share best practice with other similar venues. The meetings are immensely valuable and the membership fee is the best value money any stadium can spend.Chris Gibson Director of Catering & Hospitality - Burnley FC
Being a member of Stadium Experience has provided The Totally Wicked Stadium with a fantastic platform to promote ourselves as an independent venue alongside some of the most prestigious stadium's in UK & Northern Island. It offers members a fantastic opportunity to share ideas and share best practice and also keep up to date with industry trends.Sonia Caldwell Conference & Events Sales Manager - St. Helens RFC
Being a member of Stadium Experience has been hugely beneficial to Ashton Gate Stadium and has provided a real platform for us to promote ourselves as an independent venue following our £45m investment. It's a great way to share best practice with other stadia and work with a lovely bunch of people.Justine Kebby Head of Hospitality Sales - Bristol City FC
Having been Stadium Experience members since the beginning (and the first!) of the rugby membership, we couldn't be prouder to be associated with such a friendly and professional collaboration of people.
Debbie and her team have always helped us with last minute requests, supported to aid awareness of Sixways Stadium within the C&E world; including us in relevant articles within the well written magazine.
No amount of thanks can be described with the magnitude of information, support in marketing and sharing in best practices, from both the leadership team and other stadium members.
Stadium Experience are indeed 'Conference & Event Champions'.Guayarmina Molyneux Business Development Executive - Worcester Warriors Rugby Club
Norwich City Football Club have been a member of Stadium Experience for many years now, and find it extremely beneficial. It is a fabulous opportunity to network with like minded individuals, and to share best practice and advice.
It is an extremely supportive group to be part of, and also a great way to gain new leads and enquiries for the venue.Helen Gooch Head of Conference, Meetings and Events - Norwich City Football Club
Being part of Stadium Experience has been beneficial for both the Meetings and Events and Match Day Retail Catering business. The membership gives us a brilliant networking opportunity, enables us to share best practice with other similar venues and is a great platform for getting advice and new ideas.Chris Reed - Sodexo (Newcastle United FC)
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