Venue Catering Partners confirmed as the new catering operatives at the Eco-Power Stadium in Doncaster
Venue Catering Partners (VCP) will operate as DN4 Events as they bring their award-winning expertise and provision to the stadium’s concourses, restaurants and hospitality offering as part of an initial five-year agreement. The company handles catering provision for Hull City, with the Tigers recently winning the Best Retail Catering Award at the 2023 Stadium Events and Hospitality Awards.
VCP won a very competitive tender process to secure the Club Doncaster contract. The agreement offers the club a much greater degree of control than in previous operations, allowing the venue to respond to the needs and wants of supporters and customers. As well as concourse kiosks and restaurants, the club will work with VCP on street food options at the stadium to add even more choice for supporters.
Club Doncaster chief operating officer Shaun Lockwood said: “We are incredibly excited to be launching DN4 Events with VCP as they bring proven quality and service to the Eco-Power Stadium. The bid they put forward was excellent and we feel there is plenty to look forward to with this partnership.
“We have heard our supporters loud and clear with their concerns over catering at the stadium and that was at the forefront of our minds when it came to making a decision at the end of the tender process. Having the flexibility and power to be able to react to feedback is a key component to agreement and will ensure that supporters are put first.
“We feel we are heading into the new football season with an exciting new catering offering that will give supporters and customers real choice, value and, most importantly, quality on the concourses and outside the stadium. That will be the case too in our restaurants and hospitality suites both on matchdays and non.”
VCP’s current partners are Peterborough United, Hull City and Malvern Theatres. VCP chief executive partner Paul Biffen said: “We are really pleased to be working alongside Club Doncaster and are very excited to deliver our service to supporters and customers at the stadium. At VCP, customer service is at the heart of what we do and we hope those attending the stadium will be impressed by the range of choice and the quality of the products we will have on offer.
‘“VCP offer a boutique service and our goal is to create a business serving your needs and tailored to serve your ambitions. A real ‘partnership’ model serving a limited number of clients that operate in a range of selected sports and entertainment venues. These are exciting times for us as we launch the DN4 Events brand to create a bespoke offering for Club Doncaster that will be shaped by supporters and customers. We look forward to a long and productive partnership with the club.”