Twickenham has introduced Carbon Labelling
Twickenham Stadium has become the latest venue to launch Carbon Labelling across its match day and non-match day menus. The venue, which has long been an innovator in sustainable food, has become an advocate for carbon labelling, putting decision making power into the hands of delegates, and allowing feedback for organisers to make sustainable decisions.
Carbon Labelling is the latest in a series of sustainability led innovations at Twickenham Stadium which have included the Circular Kitchen and the ‘self-destructing’ plastic cups. The new initiative is delivered through its partnership with carbon labelling specialist Klimato, who provide independent assessments of the carbon impact of each dish on the venue’s menus. This number is then openly shared with delegates at both point of service together with Twickenham’s QR code technology, which also shares allergen advice.
“This is all about clear and transparent information that puts the guest in control of what they eat,” comments Nils Braude, Managing Director, Twickenham Stadium. “Just like calorie labelling, consumers can choose what they want to eat with the knowledge of its affects both nutritionally or environmentally.
As well as advocating for more sustainable event food, Twickenham has also championed the right for events to provide memorable and luxurious occasions for guests. The venue has talked about the importance of allowing delegates to enjoy the very best food whilst also playing their part for the environment.
“We have to respect the delegate that wants to indulge, especially on gala and celebratory occasions, of which we host many, and it’s important that tonally we get the balance right between eating well and eating sustainability,” continues Nils. “We can do this with carbon labelling, it means everyone gets a choice. Regardless, they get the very best eating experience with us.”