Hybrid Events at Stadium Venues

What are Hybrid Events & How Could They Benefit Your Business?

Hybrid events are certainly not a new concept within the events industry, however, during the current climate, they are slowly becoming the ‘new normal’. With large face-to-face events being unable to go ahead, businesses are having to adapt to the way that they can safely organise meetings, conferences, corporate and training events.

What is a hybrid event?

Hybrid events can offer businesses the benefits of a live, in-person event, whilst using technology to stream to a wider audience. For example, your event could be held in one part of the UK with a small number of attendees, whilst being streamed to an audience in another part of the UK, or even another country.

These events enable participants who are at home watching the stream to engage and interact equally as much as those who are attending the event in person.

Why are hybrid events becoming so popular? 

The future is currently uncertain regarding when conferences and events with large numbers of attendees will be allowed to go ahead. Hybrid events are the perfect medium to ensure that the conferences and other corporate events can be experienced in a safe and COVID secure manner, whilst maximising virtual and in-person participation. It’s the best of both worlds!

Hybrid events are the perfect solution to maximise attendance particularly for:

  • Attendees who wouldn’t be able to travel due to current lockdown restrictions, or health and safety concerns.
  • Attendees who couldn’t travel to your event due to geographical limitations.
  • Attendees who simply don’t have the time required to attend an in-person event.

All of these limitations can be rectified by using technology to stream your event.

Benefits of hybrid events:

  • Maximised attendance – even those who wouldn’t normally be able to attend your event due to time or distance limitations will be able to attend your virtual event.
  • Increased delegate engagement – interactive sessions such as Q&As can help to maximise the engagement of your delegates.
  • Lower carbon footprint – almost every business, including ourselves, endeavours to reduce their carbon footprint. Fewer people travelling to an event means fewer carbon emissions are produced!
  • Social distancing – smaller numbers of in-person delegates means that social distancing measures can be better implemented.
  • Cut down costs – many businesses budgets have been affected by the COVID-19 pandemic. Hybrid events allow for various costs to be cut down such as transport, accommodation and catering.

Hybrid events at Sixways Stadium in Worcester

Hybrid events are possible at many of our stadium venues across the UK and Ireland.  Here’s an example of what might be possible at Sixways Stadium, home of Worcester Warriors.

The stadium benefits from a newly installed PA system, as well as a 1GB line which has recently been installed by their club partner, EBC Group. This offers a fast and reliable WiFi connection to companies and event organisers who wish to hold hybrid events.

As well as having all of the best technology, they have implemented an abundance of safety measures throughout the Stadium to ensure the safety of both their staff and delegates at all of their events. These measures have been implemented by their on-site COVID Manager, who ensures that all of our procedures exceed Government guidelines for holding events.*

On top of this, all of their Front of House staff are fully trained in social distancing, and an enhanced cleaning schedule has been put in place throughout the Stadium.

All of their hybrid event packages are bespoke to meet your exact desires and requirements. If you’d like to enquire about holding your hybrid event at Sixways, contact venue@sixwaysstadium.co.uk or call 01905 459351 / 01905 459322.

Please note that in alignment with Government guidelines, they are currently only taking bookings for after the UK national lockdown. 

* Outside of lockdown restrictions.

Read more about the facilities at Sixways Stadium

Read more about how stadium venues are Covid-secure.


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