Saracens Marketing Manager

A brilliant opportunity for a motivated and adept marketeer to join a high energy, entrepreneurially minded sports and events business, working across an exciting portfolio of products as part of the in-house marketing team. If you love marketing and are passionate about the sports and entertainment industry, this is the role for you.

This is a core role in the in-house marketing team, responsible for driving awareness, growth and revenue across the group product portfolio.

As the Saracens Marketing Manager, you will be responsible for developing and executing comprehensive marketing campaigns that span a variety of channels. You will play a key role in driving fan engagement, brand awareness and revenue growth. You will be responsible for executing marketing campaigns across Ticketing, Memberships, Retail, Venue and Community products through management of Saracens’ CRM programme, paid media and website, and through close collaboration of strategic thinking, creativity and analytical skills.

Saracens is an inclusive, people first organisation. A core part of achieving our mission is that our workforce is diverse and reflective of the community that we serve. There will be no discrimination in our recruitment and selection processes, nor when considering pay and benefits. We encourage people from all backgrounds to apply for the position and join us on our mission to enrich lives through sport and entertainment. (You can read more about diversity and inclusion here).

DETAILS 

• JOB TITLE: Marketing Manager
• LOCATION: StoneX Stadium, Greenlands Lane, Hendon, London, NW4 1RL and The Training Ground, Harpenden Lane, St Albans, AL3 6BB.
• CONTRACT TYPE: Permanent, Full time
• REPORTING TO: Marketing Director
• SALARY: £40,000 per annum
• KEY STAKEHOLDERS: Marketing Director, all internal media teams as well as 3^rd party agencies 

WHAT YOU’LL BE DOING 

Key responsibilities: 

• Copywriting & Content Creation: Develop compelling copy and content across a variety of marketing materials, including digital ads, email campaigns, website content and more
• CRM Strategy & Execution: Develop and implement CRM strategies to improve fan engagement and retention through customer segmentation, personalisation, targeting and journey optimisation. This role will involve working with platforms including DotDigital and Salesforce
• Paid Media & Digital Advertising: Working with an agency, lead paid media campaigns (Meta, TikTok, LinkedIn & Search) to drive brand awareness, lead generation and sales
• Event & Influencer Marketing: Coverage of rugby events plus management of high-profile influencer campaign both within and outside of the world of rugby
• Website Maintenance & Optimisation: Lead on upkeep of Saracens.com (through WordPress backend) ensuring content is up to date and UX is exemplary
• Brand Management: Ensure brand consistency across all marketing touchpoints so that Saracens identity is clearly communicated and upheld
• Reporting & Analytics: Track, analyse and report on key performance indicators (KPI’s) for all marketing initiatives, providing actionable insights to improve performance

If you have some but not all of the experience listed above, we still encourage you to apply. The best candidates have ideas, initiative and energy, and this can be demonstrated in multiple ways – not all of which are listed above. Culture also plays a significant role within Saracens; the right person and the right fit is as important as the day to day operations. 

Personal Characteristics

• You have a relentless focus and are a great team player
• You thrive in and promote a culture of hard work, discipline, honesty, and humility to deliver results
• You manage projects, activities, and resources effectively, assuming personal ownership and accountability for results
• Proven ability to challenge and influence others
• Ability to quickly build professional, deep, long term relationships with stakeholders. Inspiring trust, confidence and commitment to Saracens
• Assertive, yet calm and works well under pressure
• Perception and awareness of when things may work
• You encourage open discussion of different ideas and views; welcome and solicit feedback
• You instil a continuous improvement mind-set and champion best practice 

BENEFITS

Compensation

• Competitive salary 

Holiday

• Up to 25 days’ holiday a year, plus bank holidays

Health & Wellbeing

• Paid sick leave for both physical & mental health 

Sports & Entertainment

• Ballot tickets for Saracens Home Games
• Ballot tickets for International Rugby Games
• Opportunities for discounted tickets to Saracens games and events for you and your family
• Partner discounts 

Family

• Enhanced paid maternity, paternity, adoption or shared parental leave, if you’ve accrued two years continuous service
• Life Assurance with Zurich
• Company pension scheme

Commuting

• We’re a member of the cycle-to-work scheme 

HOW TO APPLY:

Please apply with your CV and a covering letter explaining your interest and suitability for the role.  Applications should be sent to Sangita Asani, People Business Partner at recruitment@saracens.net.

Closing Date: Friday 11th April 2025 at 5pm