Stadium Experience Leadership Team

Collette Salmon

Chair, Stadium Experience

Collette has always had a background in Hospitality Sales and started her career in the hotel industry working for Mount Charlotte Thistle who had a port folio of 129 hotels at that time across UK, her hotel career took her to various sales roles within De Vere & Village hotels too.

In 2000 she moved over to be a Head of Non Matchday Sales at the JJB Stadium progressing to Sales Director (now known as the DW Stadium).

In 2010 she took a position with Liverpool FC as a Sales Manager for Meetings and Events and now sells across Match Day, Seasonal, Non Matchday and Concerts for Anfield.

David Timms

Vice Chair, Stadium Experience

David has been at Chelsea Football Club for eleven years, progressing through three departments and five job roles to his current role as Senior Manager: Venue and Hospitality Development. David sits as Vice Chairman of Stadium Experience, on the leadership and transatlantic SME growth committees of BritishAmerican Business (the leading Transatlantic trade association between the UK and US) and as a committee member for The Mayfair Collective (a private client group of discerning advisors).

To date, a 14-year career within the sport, hospitality, luxury, private client, events, tourism, and corporate sectors has allowed David to gain experience in implementing and delivering business development, sales, client service and event logistic strategies for UK and global sporting events (including his current role at Chelsea Football Club, World Cups, European Championships, The English Football League and The Wimbledon Championships) as well as corporate and CSR events and programmes.

Sue France

Treasurer & Co-Founder, Stadium Experience

Sue has been involved in Stadium Experience from its conception in 2002 and has more than 35 years’ experience in hospitality sales, marketing and revenue roles and has worked for 3 north-west football stadia – Bolton Wanderers, Manchester United and Wigan Athletic.

Due to the pandemic, Sue left the industry and now works for a marketing agency, ATTAIN.  Sue’s passion is people… whether this is meeting new people or building on existing relationships, but more importantly, helping people and their businesses succeed. Her skill set lies in understanding clients’ needs and working with them to create a strategy that will not only meet but exceed their expectations.

Nav Daine

Public Catering Chair, Stadium Experience

Nav is a Regional Manager for Levy.  Currently overseeing retail operations at Chelsea FC, Kingsmeadow (Chelsea Women Stadium) and Brentford Community Stadium.  Additionally,  Nav is involved with the design and operational delivery of several new tech initiatives – including implementation of new QSR self-ordering unit kiosks and bespoke F&B pre-ordering applications, designed specifically for retail stadia and event operations.

Nav’s experience stretches across numerous nightclubs, late night entertainment venues and renowned stadiums, arenas and race courses: Including Arsenal, Wembley Stadium, The Oval, Goodwood and Ascot to name a few.   Throughout his career Nav has evolved his role continuously, covering innovation, sustainability, CSR community projects and promoting equality and diversity whilst maintaining retail at the core.  Nav is known to be dynamic and proficient retail catering specialist with extensive experience, always willing to support and guide new retail managers.

Nav is often and progressively engaged in test planning, pilots and preparing solutions to add value across the customer journey, evolving concepts, applying technology and enhancing service delivery to drive top line, whilst mitigating impact of rising costs.

Debbie Rigney

Marketing & PR Manager, Stadium Experience

Debbie is the Marketing & PR Manager for Stadium Experience.  She is the primary contact for the association, and is not linked to any particular club.  Joining the team in 2013, Debbie has grown the association to include over 40 member venues across the UK.  Her role is to run the association day-to-day, manage the marketing and PR of the organisation, and seek out new opportunities for football, rugby and cricket stadium venues, as well as organise the annual Stadium Events & Hospitality Awards.

Debbie brings 20 years marketing and PR experience to the team, which includes 10 years working for BAA at Southampton Airport.  She obtained her BA(Hons) degree in Tourism Management at Bournemouth University, and went on to further study a Post-Graduate Diploma in Public Relations from the Chartered Institute of Public Relations (CIPR).

Adam Pollington

Adam is the Commercial Manager – Visitor Attractions & Events at Tottenham Hotspur Stadium.

Having worked in live events sales and delivery for over 20 years Adam is well placed to share his expertise and passion for Stadium events.

During his 10 years at Tottenham Hotspur Adam has experienced the delivery of “The Finale” at White Hart Lane and supported the premium membership sales at Wembley Stadium.

Since 2019 Adam has been integral to the launch of the non-matchday business at the £1.2billion state of the art Tottenham Hotspur Stadium.

A lifelong fan of the Club Adam remains as committed as ever in developing the live events portfolio across the new stadium campus.

Aimee Richardson

Aimee is fully accountable for the entire Sales & Marketing delivery of C&E business at Southampton Football Club. Aimee has a varied background working in hospitality having started her career in operations at The O2 Arena for Levy and Compass UK, moving across to Virgin Limited edition looking after Richard Branson’s Roof Gardens, then later working with Individual Restaurant Group based in central London. Later, Aimee joined Saracens RFC where she headed up the C&E business development division later moving into match day hospitality account management. Following her time with Saracens RFC, Aimee moved her attention to East London and joined the team at West Ham United FC and now finds herself on the South Coast, at Southampton FC. Now back home on the South Coast, Aimee is enjoying working with her team, bringing St Marys Stadium to life on all non-match days across the year!

Kate Nicholl


Kate is the Venue Support Manager assisting all Sodexo Live conference and event sites across the UK including Hampden Park, Newcastle United, Headingley Stadium and American Express Stadium Brighton to name a few.  Kate has a vast background working in hospitality from Army camps in Germany, to Casinos in Aberdeen and Nightclubs in York.  She joined Sodexo in 2014 as part of the central sales hub team.  From there she progressed into a regional managers role before being made Head of Sales for Stadia in 2018.  She now works across all venues supporting sales and process training, systems development, new recruit onboarding and reporting and analytics .  From a personal point football is in Kate’s blood with her Dad being a professional player and manager for Northern Ireland, Rangers, Aberdeen and Manchester United to name a few therefore sport and stadiums are close to her heart and been a part of her whole life.


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