Senior Partnerships Sales Manager at Ashton Gate Stadium (Bristol Sport)

Bristol City Football Club

Job Vacancy: Senior Partnerships Sales Manager for Bristol Sport

DEPARTMENT:  Partnerships Sales Team              

REPORTS TO: Group Head of Commercial                             

EMPLOYER: Bristol Sport

Bristol Sport is recruiting for a Senior Partnerships Sales Manager to join their team at Ashton Gate Stadium.  Ashton Gate Stadium is a unique sports and entertainment business with the core aim of providing integral support services to ensure the sustainability of Stephen Lansdown’s sporting group of companies which includes Bristol Sport, Bristol City, Bristol Bears, Bristol Flyers Basketball and each of their respective community charities.


This is a key pro active sales role whose primary objective is to drive new business revenue into the Bristol Sport Group. This will be achieved by ensuring you and the partnerships sales team effectively sell all available inventory and by developing and growing the revenue delivered by new, existing and lapsed clients.

This role will require someone who is dedicated and passionate about sales with previous pro active sales experience.

As part of your role, you will be expected to drive a brand led sell which creates a deep and meaningful understanding of both the Bristol Sport and our professional clubs’ proposition to clients.

You will also be expected to create tailored packages for clients incorporating all the opportunities available to you and which answer a clients’ brief.


  • To devise and execute a sponsorship and advertising strategy and build your own client portfolio.


  • Identify new revenue growth opportunities and develop a client portfolio and to drive revenue into the Bristol Sport Group (Bristol City, Bristol Bears, Bristol City Women, Bristol Bears Women, Bristol Flyers Basketball)
  • To develop sales plans and proposals to drive key commercial partnerships and revenue
  • To successfully close new business opportunities
  • To source new leads to create, build and maintain a sales database and pipeline
  • To achieve and where possible exceed sales targets by building productive long-term business relationships and generating new business potential
  • To use your initiative to help develop revenue potential
  • To produce effective pitch and sponsorship proposals
  • Achieve and maintain a set level of sales calls and external sales activity and networking events
  • To ensure existing clients are kept up to date with developments
  • To work with the account management team in the execution of your commercial partnership agreements and to ensure these are delivered in a timely and professional fashion
  • To ensure clients are made aware of the return on their investment at all times and to demonstrate the reach of their activity with us
  • To maintain a constant focus on short and long term revenues
  • To effectively adapt you sales technique depending on market conditions
  • To fully articulate the Bristol Sport proposition and its relevance to advertisers/ clients
  • To be seen as an expert in Bristol Sport and its strengths.
  • To demonstrate a broad knowledge of advertising/sponsorship within a sporting context and to sell its benefits to clients/advertisers
  • To comprehend, interpret and present sales and market data to maximise Bristol Sport’s advertising potential
  • To have full knowledge of previous, current and future activity for each client
  • To ensure that all competitor leads are chased and followed up at all times
  • To ensure all renewals are effectively managed at all times
  • To fully understand the Lansdown Business Membership proposition and to articulate this and its benefits to clients
  • To work closely with the Hospitality Sales team to drive cross pollination across both teams
  • Work closely and build a relationship with key stakeholders across the group.


To create and present effective presentations showcasing Bristol Sport’s potential to maximum effect

To present Bristol Sport on a 1:1 basis or small group and be confident in presenting to larger audiences

To effectively utilise Insight in preparation for all meetings and in all presentations
To ensure all Bristol Sport platforms/opportunities are fully considered and where appropriate included in all meetings and pitches

To identify speaking opportunities where we can showcase the Bristol Sport opportunity to maximum effect.


Ensure client records and files are up to date and can be effectively used by anyone at any time

Produce weekly reports detailing:

Revenue secured

Inventory sold and Inventory to sell

Client updates

Wins and Losses

Updated pipeline with % likelihood.


  • To effectively negotiate the best price possible for every piece of business and to work within the rate card pricing
  • To effectively manage all deals to maximise revenue.


  • Group Head of Commercial
  • Group Commercial Director
  • Partnership Activation Team
  • Hospitality Sales Team
  • Media Teams
  • Group Head of Brand and Marketing (Fever Pitch) 


Responsible for ensuring all health and safety procedures are followed at all times, with relevant paperwork to support.

To ensure all employees complete their trained required to do their job

Report all incidents and accidents as required.

To report any hazards detected.

To complete and review the risk assessments for the department   

Equal Opportunities

We are committed to the principle of equal opportunity and its policies for recruitment, selection, training, development and promotion are designed to ensure that no employee receives less favourable treatment on the grounds of race, colour, nationality, religion or belief, sex, sexual orientation, marital status, age, ethnic and national origin, disability or gender reassignment. 


We are committed to safeguarding the welfare of children and young people and expects all employees and workers to endorse this commitment.


To apply for the Senior Partnerships Sales Manager job vacancy, please send a CV to  Vacancies will close once in receipt of sufficient applications.

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