Head of Commercial Partnerships at Burnley FC

Burnley Football Club

Job Vacancy: Head of Commercial Partnerships at Burnley FC

Burnley FC is recruiting for a Head of Commercial Partnerships to join their team at Turf Moor.

Remuneration & Benefits: Competitive salary,  28 days holidays (including bank holidays), long service holidays, free parking, Subsidised gym membership, BFC retail store discount, 2 x complimentary home matchday tickets after six months

Contract Type: Full time: 35 Hours per week to be worked Monday to Friday, 9am – 5pm.  You may be required to work evenings, weekends and matchdays.

About us

Burnley Football Club is an established Premier League Club with a rich history, located in the heart of the town and its community, we believe that Burnley is a special place – a home to extraordinary people like you.

The role

An exciting opportunity has become available for a Head of Commercial Partnerships at a pivotal time of growth for Burnley Football Club. This will be a sales-focused role aiming to grow the quality and quantity of our commercial partners which is critical to both the short and long-term success of the club.

Working closely with the Commercial Director, the partnerships team and club leadership, you will identify, plan and execute new partners. You will identify and communicate how our ambitions over the medium term provide a perfect platform for brand storytelling across different sectors. The increasing range of our activities across media, esports and infrastructure allow us to build on traditional sponsorship assets and create something really compelling for brands to activate against.

Role expectations

Reporting to the Commercial Director, the Head of Commercial Partnerships will be expected to:

Deliver partnership sales

  • Manage complex sales processes end-to-end to secure new partnerships for Burnley FC.
  • Build a strong pipeline with credible brands via network / cold outreach and other means.
  • Create high-end, bespoke proposals for potential partners that are tailored to their business needs and offer opportunities.
  • Host potential partners at and around Burnley FC matches to demonstrate capabilities as a partner.
  • Attend relevant sports and other industry events in the UK and occasionally abroad.
  • Negotiate on commercial terms, including liaising with legal support to ensure deal completion.
  • Develop strong relationships with sponsorship sales agencies.
  • Maintain rigorous tracking of sales activity to inform resourcing and activity prioritisation.

Collaborate with internal departments

  • Accountable for strong handover and induction of partners to our Partnerships Marketing team.
  • Work collaboratively with Burnley FC internal departments to develop pipeline of assets to take to market including asset identification, audience quantification, valuation and strategic fit for partner categories.
  • Drive and direct research into potential partnership categories, identifying companies and identification strategic fit with Burnley FC.
  • Ensure partnership sales materials continue to meet the high-level industry standards.

An ideal candidate will have;


  • An understanding of complex B2B sales cycles.
  • Knowledge of Commercial Sponsorship Rights within Football.
  • Knowledge and experience of negotiating terms of sale and securing agreements.
  • Ability to create and deliver engaging sales presentations focusing on the customer needs.


  • Training on consultative sales methodology or similar sales techniques such as SPIN, MEDDIC, NEAT.
  • A minimum of 5 years’ experience in sales-related activities.

Applicants will need to have a flexible approach to work and be able to work evenings, weekends and match days as required.


Please apply for the Head of Commercial Partnerships job vacancy by sending your CV and Cover Letter to HR@burnleyfc.com. In the Cover Letter, please highlight 3 areas of particular focus you believe the role-holder should focus on to ensure success in the role and your unique position to deliver against this.

*Please note that due to the number of applications we receive, only candidates selected for interview will be notified.

Closing Date: 27th May 2022

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