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The Terrace To Open at Brighton & Hove Albion FC in April

The Terrace - Brighton & Hove Albion

The Terrace to open in Brighton in April 2025

The Terrace, the new fan experience at the American Express Stadium will officially open on Tuesday 1 April for the club’s Premier League match v Aston Villa.
 
On a matchday it will be known as the Heineken Fan Zone at The Terrace – a brand-new digital sports bar experience that will be open for longer hours pre and post-match for supporters coming to the game.
 
Acting as an indoor/outdoor space for up to 3000 people makes it the biggest in the Premier League.
 
Heineken are extending their partnership as naming-rights holders of the matchday fan zone and working with the club to create a world-class fan experience pre and post-match.
 
Richard Campbell, Trading Director at Heineken UK said: “We’re delighted to be expanding our sponsorship of Brighton & Hove Albion FC by partnering together to create the new Heineken Fan Zone. Just like the team at the American Express Stadium we are always looking at how we can elevate the fan experience, and The Terrace will be the perfect place to do just that. We’re looking forward to seeing supporters old and new enjoying our beers and ciders whilst celebrating an Albion matchday.”
 
The opening of The Terrace, a multi-million-pound development, will complete the first phase of £40m worth of investment in a range of improvements across the site, aimed at improving the matchday experience for Albion supporters.

Private events and hire

The Terrace will be available to book for your own event, personal or corporate events.  With closed doors capacity of 1000, it makes it one of the largest private hire spaces available in Brighton.  The Terrace is ideal for product launches, summer parties and music events.  Read more about private hire of The Terrace at Brighton & Hove Albion FC.

See more about the facilities at Brighton & Hove Albion FC.
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