The Ricoh Arena has signed up 18 new exhibitions as the venue looks to break its own events record.
The multi-purpose events venue in Coventry has been successful in securing 18 new exhibitions for the first time covering a wide range of industry sectors.
The 18 new exhibitions for 2017 include the Temperature Controlled Storage & Distribution Exhibition, the automotive tradeshow Mechanex and Surfex.
The news comes as the events venue – which has 7,500 square metres of conference and exhibition space – prepares to beat the record 777 events it held in 2015/16.
Andy Gibb, Managing Director at the Ricoh Arena, said: “We’ve secured a fantastic variety of exhibitions that are either in their infancy or are big, well established shows.
“That’s really important for us because it shows our venue can act as an incubator for events to grow, but equally, we compete for and deliver on large scale events too.
“Our sales and events teams overcame strong competition from other venues to host some of these exhibitions and have done a fantastic job in securing them. We are averaging 58 exhibitions a year, which is excellent news for us and for the regional economy.
“The investment we have made to our facilities has also started to pay off. We recently created a link between our exhibition hall and hall three to provide an extra 1,500 square metres of exhibition space which has helped to attract larger events.
“Our location is perfect for event organisers, with 75% of the UK’s population within a two hour drive and when you add our refurbished facilities including the restaurants, bars and onsite DoubleTree by Hilton Hotel, we have a really strong proposition.
“We’re excited for the year ahead, and are expecting to announce further shows over the coming months.”
For more information on upcoming events and exhibitions at the Ricoh Arena visit www.ricoharena.com.