Carlsberg UK sponsoring Stadium Events & Hospitality Awards 2017

Stadium Experience is pleased to announce that the headline sponsor for the Stadium Events & Hospitality Awards 2017 will be Carlsberg UK.

Liverpool Football Club - New Main Stand

Liverpool Football Club – New Main Stand

The annual awards evening will be held in the newly expanded main stand at Anfield, home to Premier League Liverpool Football Club on Thursday 1st June 2017.  The prestigious event aims to recognise the hard-work and dedication shown by the catering, hospitality, conference and events teams behind-the-scenes at every football and rugby stadium across the UK and Ireland.

Around 400 guests will receive a warm welcome to The Beautiful Game Lounge with a complimentary serving of our sponsor’s premium pilsner, Carlsberg Export.  The evening will also include a showcase of Carlsberg’s premium portfolio of beers, matched perfectly to the evening’s menu.  Guests will then experience a fine dining five course menu, awards ceremony, followed by DJ and onsite after party onsite in the Carlsberg Dug Out until 4am.

David Barker, Sales Director at Carlsberg UK, commented: “We’re proud to support this year’s Stadium Events & Hospitality Awards at Anfield – particularly as a long-term partner of Liverpool FC. “We can’t wait to share our premium beer, Carlsberg Export with guests – which has recently been re-launched to celebrate its Danish provenance, alongside other beers from our portfolio which we have carefully matched with the evening’s menu.”

Carlsberg Dugout - Liverpool Football Club

Carlsberg Dugout – Liverpool Football Club

Debbie Rigney, Marketing Manager for Stadium Experience, added: “We are delighted to announce Carlsberg UK as our headline sponsor for this year’s awards evening being held at Liverpool Football Club.  These will be the 13th annual awards organised by Stadium Experience, which continues to grow bigger and better every year – Having Carlsberg UK onboard only adds to the prestige of the event. Our guests look forward to sampling the delights that Carlsberg UK have to offer.”

More information on the 2017 awards is available here.

Stadium Experience is also keen to explore opportunities with other potential sponsors who would like to get involved.  More information can be found at

Find out more about the awards programme.

See more news about the 2017 Awards:

Venue Announcement – 17th October 2016

Award Nominations 2017 – 25th April 2017

Ticket Sales Update – 4th May 2017

Stadium Events & Hospitality Awards 2017 Results – 2nd June 2017


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