First-ever headline sponsor announced for 2016 Awards

Stadium Experience is pleased to announce that the first-ever headline sponsor for the Stadium Events & Hospitality Awards 2016 will be Heineken.  The annual awards evening will be held at Coventry’s Ricoh Arena, home to Premiership Rugby Club Wasps and Coventry City Football Club on Thursday 2nd June 2016.  The prestigious event aims to recognise the efforts and dedication shown by the catering, conference and events teams at every football and rugby stadium across the UK.

Over 300 guests will receive a warm welcome to the E-On Suite with a complimentary drinks reception – including Heineken beer.  The reception will also include a showcase of Heineken’s latest beer pouring technology, ideal for incremental sales opportunities in stadia settings – Read more here.  Guests will then experience a fine dining four course menu, awards ceremony, followed by DJ and Las Vegas themed after party onsite at the Grosvenor Casino Coventry until 4am.

Steve Ives from Heineken, commented: “Heineken UK are delighted to be associated with the event and we hope to continue to be a partner for many years to come.”

Debbie Rigney, Marketing Manager for Stadium Experience, added: “We are thrilled to announce Heineken as our first-ever headline sponsor for this year’s awards evening.  These will be the twelfth annual awards organised by Stadium Experience, which continues to grow bigger and better every year – Having Heineken onboard is an even greater boost to the event. Our guests look forward to trying out the new technology for themselves, which could potentially be used in their venues across the UK.”

More information on the awards is available online at – .  Stadium Experience is also keen to explore opportunities with other potential sponsors who would like to get involved – See here.

See more news about the 2016 Awards:

Awards Launch – 1st October 2015

Award Nominations 2016 – 21st April 2016

Awards Results 2016 – 2nd June 2016


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  • Head of Matchday Hospitality Sales at Burnley FC

    Burnley Football Club
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