Stadium Experience is a not-for-profit marketing collaboration, set-up by the clubs themselves to promote stadium venues for conference and events. If you work in a football or rugby club in the UK or Ireland and have conference and events facilities to promote, then you are eligible to join Stadium Experience.
Stadium Experience is owned by the member clubs. The association is run by a voluntary leadership team from clubs across the UK, as well as a dedicated Marketing & PR Manager not connected to any specific club. Collette Salmon from Liverpool Football Club is our Chair, and David Timms from Chelsea is our Vice Chair.
Stadium Experience currently has over 50 football and rugby club members across the UK & Ireland. Our current membership list can be found here. New members in 2017 include Arsenal, Croke Park Stadium in Dublin, Ipswich Town, Manchester United, Nottingham Forest, Notts County, St. Helens, Stoke City, Swansea City, Ospreys Rugby, West Bromwich Albion and Wolverhampton Wanderers.
Stadium Experience Website – Each member has dedicated club pages to promote their conference and events facilities, and upload brochures. A unique log-in is provided for members to regularly access and amend their page details.
News & Jobs – Members are also able to promote news stories and any job vacancies via the Stadium Experience website.
Promotional Material – Regular promotional literature is produced and sent to 14,500 key event bookers across the UK & Ireland, such as our Stadium Venue Map. Also available is PDFs downloads on the Stadium Experience website and official email footers.
Members Meetings – Held every other month rotating between northern, southern and midlands member venues. All members are invited to share best practice and ideas, bring relevant topics to the table, and concludes with a tour of the club and lunch as well as meeting potential suppliers (members are encouraged to host one meeting at no cost to Stadium Experience within every 2 years).
Public Catering Meetings (NEW) – At every other meeting, we have created the opportunity for the Public Catering Managers at each club to attend and share best practice and ideas in their own meeting space.
Agent Networking (NEW) – Key agents are invited to attend Members Meetings to present and network. In addition, Stadium Experience arranges regular meetings for clubs to visit agents and present details on Stadium Experience members. Recent collaborators have included; ArrangeMy, Capita, Chilli Sauce, CWT, KTS Events, Liz Hobbs Group, Meeting Industry Association, Off Limits, Zibrant and more.
Exhibitions – The opportunity to stand-share and have a presence at exhibitions at a reduced price and subsidised by Stadium Experience (where possible). Recent examples include Conference Hospitality Show, Independent Venue Roadshow, Square Meal Venues & Events, Independent Venue Show, 20/20 Speed Networking Events, Event Organisers Summit and more.
National Advertising & Media Coverage – Stadium Experience has regular national advertisements and media coverage in conference and events media.
Newsletters to Event Buyers – Regular E-Shots to our database of 14,500 event buyers, sharing member news and offers.
Social Media Support – Stadium Experience is active on Twitter, Facebook, LinkedIn and Google plus. Have your news and offers shared even further.
Lead Stadium Experience – Have your say on the running of Stadium Experience by joining the voluntary Leadership Team.
Enquiries – Receive re-active enquiries via Stadium Experience in addition to enquiries directly to your club.
Awards Recognition – Opportunity to enter exclusive member award categories at The Stadium Events and Hospitality Awards. All members are eligible for 2 free tickets plus reduced rates to attend event held in June at one of the member clubs.
Support Network – Ask questions to like-minded members. i.e. sharing brochures, sharing costs of supplies and charging rates.
Bad Debtor Warnings – Receive warnings of bad debtors, fraudulent activities experienced by fellow member clubs, unco-operative clients, etc.
Find Me A Conference – Added value for members, buy 12 months online and receive 13 months (1 month free).
Venuefinder.com – 25% member discount on subscription.
Design Services Digital and Print – Design services with I’m Cre8tive Design with a 20% discount off the standard rate.
Mash Media Discount Rate – Discounted advertising rates for Conference News.
The main reason most clubs join Stadium Experience is to attend the networking meetings, which are held at clubs across the country. At these meetings, the clubs share best practice on the initiatives they find are improving their sales and also those which may not work so well. Why not try one of our meetings for free (and with no obligation) to find out more about Stadium Experience and our member venues. Please contact Debbie Rigney at firstname.lastname@example.org for future meeting dates and to reserve your place.
Read testimonials from some of our members here.
The 2017 fees to join Stadium Experience are:
£650 for Premier League Clubs and National Stadia
£500 for Championship Clubs
£450 for all other Leagues, Scotland & Ireland & Rugby Stadia
To find out more about membership or to join Stadium Experience, please contact Debbie Rigney, Marketing & PR Manager at email@example.com.
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